7 Reasons to Sell Your Home with a REALTOR®

Posted by Sandra Redl on Friday, July 10th, 2020 at 9:29am.

Moving is a natural part of everyone’s life cycle, and if you’re a homeowner, selling your house is an essential part of that process. When the time comes to sell your home, you may find yourself questioning whether or not you want to list with a REALTOR®. Here are some reasons why you should:

1) Custom Marketing Plan

There is so much more that goes into selling your home than just putting the sign on the lawn and calling it a day. First, you’ll need to figure out what your home is worth in today’s real estate market. Then, you’ll need to come up with a strategy on how to market it effectively so buyers can understand that valuation. As you may have guessed, this is no easy feat!

By selling your home with a REALTOR®, not only will you be able to take advantage of their expert knowledge of the current Saskatoon real estate market, but you’ll also be able to utilize their extensive database of sold, cancelled, and withdrawn homes to arrive at the perfect valuation for your property to attract buyers. Then, with the ideal valuation in hand, your real estate agent will use their industry-proven experience to craft a marketing plan that they will implement upon listing without you even having to snap a single photo or create even one digital advertisement.

2) Maximum Exposure

Not only will your REALTOR® get your listing online for buyers to easily find, but they will also utilize their extensive network of other real estate professionals and known buyers to maximize the exposure your listing will get from the get-go. When attempting to sell your home yourself, you would be responsible for inputting your own property on available real estate websites and marketplaces yourself. Some major listing sites, including the MLS® system, will not be available to you, which could limit your ability to be found by buyers working with real estate agents themselves.

3) Paperwork Done For You

What many home sellers who have only worked with REALTORS® in the past might not know is just how much paperwork goes into the sale of their property. From the Property Condition Disclosure Statement (PCDS) to parcel identification, there are dozens of pages of legal documents that are involved in a home sale to protect the investment of both the buyer and the seller. When selling your home yourself, you would take on the responsibility of making sure that each of these documents was not only completed, but done so accurately. With the help of a listing agent, these would all be taken care of for you!

4) Expert Negotiation Assistance

Offer negotiations can be a complex and time-consuming task to navigate when listing your home as “For Sale by Owner.” Not being a licensed real estate professional yourself, you may not know exactly what you should be asking for in a counter offer or you may not even fully understand the initial offer put in front of you. This is where the help of a REALTOR® is really most invaluable. 

An experienced real estate agent sees offers and counter offers almost every day in their profession, and they will know exactly what it is you should be looking for and requesting with each and every step of the process. Plus, they will also be able explain anything you don’t understand, so you can feel confident that you are making the most profitable decision for you and your family when it comes time to accept.

5) Added Sale Value

With the market knowledge, exposure, and expertise that comes with enlisting the help of an experienced local listing agent, also comes additional value that may even get you a better selling price than you could get on your own! In fact, when comparing the actual sale prices of homes listed with a REALTOR® and those sold by the owner, studies have actually shown that homes sold with a listing agent will yield, on average, up to 23% more than their FSBO counterparts. This means that if you are purely looking to save on the usual commission fees, you could actually be losing out on a lot more for the save of a handful of percentage points!


Whether you’ve been through the home selling process before or this will be your first time, the help of a listing agent can truly be one of the most valuable people you add to your real estate team. With the help of their experience, network, and market expertise, you’ll be saving not only your own time, but possibly even your money, as well—so what have you got to lose?!

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